So, Marc Jacobs launched the Stephen Sprouse / Louis Vuitton collection last night with a party in soho. To catch you up in case you hadn't heard about it, it's like a sequel to the 2001 collection Sprouse did with LV. Since Sprouse died in 2004, it's not really a collaboration, but more of a tribute to his style and influence. While that's all well in good, in this economy where Sak's sale is selling it's shit for 80% off, doesn't it seem kind of crazy that Marc would be pushing even pricier LV goods? And BTW that's not normal for Sak's to be selling merchandise for 80% off. In fact all signs points to major problems with Saks, but that's another story. Point is, when Saks and Neiman are slashing and burning through their merch, does LV/ Marc really think that this is the time to be throwing elaborate parties launching items like a $275.00 key chain? Or a graffitti bracelet for $1,130.00? I get that mega-celebs can rise above the financial crises - if they weren't swindled by Madoff, but for realsies, is LV SUCH a compelling brand that people are going to shell out that much cash for limited edition goods? The LV spokespeople say they expect to sell out quickly.... however I certainly don't share such an optimistic outlook.
Right now, no matter how much money you have, doesn't it seem kind of tacky to throw it around on such random shit like grafitti LV? On the other hand, if the Sprouse collection does sell out, wow LVMH, you've sure got a winner.
links to the collection on eluxury here: http://www.eluxury.com/estore/louisvuitton/collection.jsp?catId=cat100248&brand=3250
Information on Stephen Sprouse: http://www.welovesprouse.com/
coverage on the launch party: http://fashionista.com/2009/01/post_1646.php#more
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