John Corbett for Applebee's?!

So I'm watching regular TV (not DVR'd) and it's an Applebee's commercial and I hear a familiar voice praising Applebee's. It's F-ing John Corbett (Aiden from Sex and the City). Does he really have to sellout to Applebee's? APPLEBEE's for the Lord's sake??!
Rant over.