Dunkin' Donuts has been making meticulous plays for market share in the coffee world, this we all know. What is interesting to me however, was posed to me earlier this afternoon, could DD woo the more fashionable of ladies? DD has unleashed upon the city and lady mags, an ad campaign praising it's cheap lattes. One of the Dunkin' Donuts in my neighborhood has gone under some major cosmetic surgery with a new wood facade and dark gold and mahogany colors. In the cheap chic zeigeist, could Dunkin' really make a play for the fickle fashion customer? More importantly, would you switch your loyalty from Starbucks to DD?
While Tim Gunn has already expressed his allegiance to the Dunkin' I do have a hard time thinking that the voguettes are going to start clutching styrofoam Dunkin' cups. To me Starbucks is a part of the trend-set and even though you could save money by going to DD, Starbucks has incredible brand equity. Just becuase you're penny pinching doesn't mean you have to give up all of your loyalties. If I'm going to go out for coffee, I'm going to go to a local shop or I'm going to go to Starbucks, I'd go to Dunkin' Donuts, but not by choice. It's like, I love Target, but you can't get me to shop at Wal-Mart. There's really no reason for the bias, it just exists. I imagine I'm not the only one that feels that way. However, I will say that I see more and more people carrying DD cups, so perhaps I'm alone in my thoughts? What say you?
大麦若葉の栄養がすごい
8 years ago
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Beautiful analogy to Target vs Walmart--it is the story of our lives. I completely concur--you won't see this girl doing the MKA grip with a DD cup. Call it snobbery, but the starbucks cup just looks better with my clothes and huge sunglasses. There, I said it. Oh and, I refuse to participate in any product hawked by Rachel Ray (DD is). She is everything that I am trying NOT to look like.
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I second that motion on the Rachel Ray mention!! Aside from the fact that DD tastes like water and the caffeine is negligable, I feel like I'm doing a favor to the environment by sporting my reusable starbucks travel mug, or the reg ones with those paper sleeves (now in orange!) that are 100% recyclabe. Fashionably earth conscious I like to call it. So they make recyclable styrofoam these days, so what? Those days of styrofoam cups strewn about still make me shudder. Plus, Starbucks coffee tastes better, looks better, and I feel like they support more global initiatives. Take that DD.
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