Should Dunkin' Donuts try for the fashion crowd?

Dunkin' Donuts has been making meticulous plays for market share in the coffee world, this we all know. What is interesting to me however, was posed to me earlier this afternoon, could DD woo the more fashionable of ladies? DD has unleashed upon the city and lady mags, an ad campaign praising it's cheap lattes. One of the Dunkin' Donuts in my neighborhood has gone under some major cosmetic surgery with a new wood facade and dark gold and mahogany colors. In the cheap chic zeigeist, could Dunkin' really make a play for the fickle fashion customer? More importantly, would you switch your loyalty from Starbucks to DD?
While Tim Gunn has already expressed his allegiance to the Dunkin' I do have a hard time thinking that the voguettes are going to start clutching styrofoam Dunkin' cups. To me Starbucks is a part of the trend-set and even though you could save money by going to DD, Starbucks has incredible brand equity. Just becuase you're penny pinching doesn't mean you have to give up all of your loyalties. If I'm going to go out for coffee, I'm going to go to a local shop or I'm going to go to Starbucks, I'd go to Dunkin' Donuts, but not by choice. It's like, I love Target, but you can't get me to shop at Wal-Mart. There's really no reason for the bias, it just exists. I imagine I'm not the only one that feels that way. However, I will say that I see more and more people carrying DD cups, so perhaps I'm alone in my thoughts? What say you?